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Alex is Professor of Marketing with a focus on User Experience Research and Human Computer Interaction at Technische Hochschule Nürnberg (Georg-Simon-Ohm), Germany. He obtained his Ph.D. from University of Mannheim and has studied in Germany (Heidelberg and Mannheim), England (LSE) and New Zealand (AUT). He has taught / is teaching at Executive level at institutions such as École des Ponts, France and Morocco, LIMAK, Austria, Mannheim Business School, Germany, Solvay, Belgium, St. Gallen HSG, Switzerland, and many other institutions at Bachelor, Master, and Ph.D. level.
Alexander has published in the world’s leading innovation and marketing journals such as Journal of Product Innovation Management, Research Policy, Journal of Marketing, and Journal of Marketing Research, and has been listed among the 20 most productive researchers by the American Marketing Association worldwide while focusing on marketing research.
As former head of innovation consulting for Munich-based strategic design agency HYVE, Alex has worked on branding and innovation projects with clients such as Adidas, Allianz, Audi, Canon, Deutsche Telekom, LEGO, Lufthansa, Porsche, and Vodafone, among others. He has further collaborated with global players such as BASF, Bosch Power Tools, Bosch Siemens, Elsevier, and Evonik, as well as with entrepreneurial firms such as 52masterworks, Munich Innovation Group, OMMAX, Reachbird, tawny.ai and temedica. He has co-founded, acquired seed and venture capital and exited HomeFox, a Fintech whitelabel startup focusing on real-estate.
In the classroom, Alexander enjoys enriching concepts and models with hands-on examples from daily business life. Moreover, he deeply believes in the value of human-centric design, prototyping and “getting out of the building” – things that you will do with him in this course.
MY FOCUS AREAS AND ACTIVITIES
USER EXPERIENCE RESEARCH
Together with students, UX/UI Researchers and Strategists we optimize the UX of leading digital companies and startups.
Together with researchers, students and startups we explore the opportunities and boundaries of Affective Computing for User Experience Research and Design.
RAPID DIGITAL PROTOTYPING
Together with students and business professionals, we test and define a method and tool stack for rapidly testing hypothesis for new products, services and business models.
MBA EDUCATION AND TRAINING
I have specialized in MBA Teaching to bring user-centric entrepreneurship and rapid prototyping into the classroom. I frequently teach at leading international business schools.
I frequently consult with startups and corporates in my focus areas.
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