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HI, I'M ALEX.
A PROFESSOR AND CONSULTANT

I am a Professor of Marketing with a focus on User Experience Research and Human Computer Interaction at Technische Hochschule Nürnberg Georg-Simon-Ohm, Germany. 

FOCUS AREAS

USER EXPERIENCE RESEARCH

Together with students, UX/UI Researchers and Strategists we optimize the UX of leading digital companies and startups.

AFFECTIVE COMPUTING

Together with researchers, students and startups we explore the opportunities and boundaries of Affective Computing for User Experience Research and Design.

RAPID DIGITAL PROTOTYPING

Together with students and business professionals, we test and define a method and tool stack for rapidly testing hypothesis for new products, services and business models.

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LATEST RESEARCH

DIGITAL EMPATHY

Via combining Affective Computing, Biometrics, Survey Research and Eye-Tracking, we explore multi-modal User Experience Research to create empathic products and services.

"Alex and his team provided us with highly relevant and very accessible UX testing results in a lean and agile manner - a perfect fit for our fast growing startup temeida."

Gloria Seibert, Co-Founder and CEO temedica

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GET IN TOUCH

Hahn Academic Education and Services GmbH

VAT: DE305668455

Prof. Dr. Alexander Hahn

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Suessenguthstr. 5

81247 München

Thanks for submitting!

alex@return-on-digital-innovation.com

+49 - 170 93 54 773 

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