HI, I'M ALEX.
A PROFESSOR AND CONSULTANT

I am a Professor of Marketing with a focus on User Experience Research and Human Computer Interaction at Technische Hochschule Nürnberg Georg-Simon-Ohm, Germany.

USER EXPERIENCE RESEARCH

Together with students, UX/UI Researchers and Strategists we optimize the UX of leading digital companies and startups.

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AFFECTIVE COMPUTING

Together with researchers, students and startups we explore the opportunities and boundaries of Affective Computing for User Experience Research and Design.

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RAPID DIGITAL PROTOTYPING

Together with students and business professionals, we test and define a method and tool stack for rapidly testing hypothesis for new products, services and business models.

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LATEST RESEARCH

DIGITAL EMPATHY

Via combining Affective Computing, Biometrics, Survey Research and Eye-Tracking, we explore multi-modal User Experience Research to create empathic products and services.

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"Alex and his team provided us with highly relevant and very accessible UX testing results in a lean and agile manner - a perfect fit for our fast growing startup temeida."